18 Lessons for 2018





Dec 19 2018



From all the ups and the downs so far. What a year it's been.





2018 flew.


Seriously. It feels like I just came back to Vancouver from the Philippines more motivated than ever. It feels like I just started Truth Media. It feels like not much has changed.


But it has.


I feel like a completely elevated version of myself when I look back. There's no way that 2016-coming-into-2017 Yzobel would have a conversation with end-of-2018 Yzobel and have the same perspectives on different viewpoints. Here are a couple of lessons that have really stuck with me this year.


  1. Physical things are an illusion. It doesn't change who you are.

    Physical items, certifications, money, education, and status doesn't change who you are. Because at the end of the day, you're still you, and nothing and nobody will be able to take that away from you. You're still as valuable as you are without all of those things, and none of that defines you.

  2. Do that thing that you've always wanted to.

    I did, and it was the best decision that I've ever made. And because of that one decision, it sparked a million other small decisions that I've thought, 'fuck it, I'm going all in'. There hasn't been one moment of regret, just lessons on lessons. I've always wanted to start a marketing agency, and after a long period of time, I finally did.

  3. It's about your 'why'.

    You can change your 'how', you can change your 'when', and with who, but your 'why' is your foundation.

  4. You never have to do it.

    Think about that. There's always an alternative, and always an option. You never 'have' to do anything. You should want to.

  5. Gratitude is the answer, always.

    No matter what the situation, say 'thank you'. It's crazy how that energy changes your perspective.

  6. Practice being uncomfortable.

    Because every time you do, it gets easier, and you get better.

  7. You're easily replaceable in the corporate world.

    I've been seeing this my whole life, but even more now that I understand it better. A real 'stable' job doesn't exist. The only stability you can guarantee is your own.

  8. Relationships are fluid, ever changing, and dynamic.

    So don't expect anything, because there's not one person that owes you anything. Somebody could love you one day and hate you the next.

  9. Long term thinking is hard, and always worth it.

    Long term sustainable relationships and building is beautiful, painful, and everything in between, but it's what you sign up and sacrifice for when you commit to something that you love.

  10. You're young as hell, so don't rush things.

    I forget this sometimes. I'm only 21, I haven't seen the world. I haven't met everybody that I need to, or accomplished the goals that I've had my eyes set for, or experienced every emotion there is to feel. There's so much life to live, so don't rush growing up.

  11. It's always about the process, and never about the destination.

    Because when you get to your destination, it's always on to the next. The real value are the lessons that you've learned along the way.

  12. Having a puppy = literally raising a child.

    I never understood the term 'fur baby' and 'dog mom' until my family adopted our now 1 year old Doberman / Greyhound / German Shepard mix, Jupiter. Every single day is a choice, struggle, and new journey. I can seriously say that she changed my entire world, and I can't imagine my life without her. It's amazing having a strong bond with an animal, and having them understand you.

  13. Let go of what isn't yours.

    There's so much you can't control, and making peace with that is hard. It's true what they say about the things that are meant to be yours - they'll always come back.

  14. If it feels wrong, it is.

    Don't doubt your instincts. If there's something you feel is off, listen to yourself.

  15. Love isn't hard, it's actually ridiculously easy.

    There are many many types of love, you'll know when you find the right one.

  16. Learn more about your parent's lives.

    Which they've had long before you came around. It's actually incredibly fascinating hearing the struggles that they've been through, the sacrifices they've made, and the way they fell in love. You'll find qualities of yourself in them too.

  17. Tell people that you're hurting. Tell people that you're sad.

    It will help you in the most unexpected ways, and will make your relationships stronger. Trust me. Vulnerability is the first step to healing.

  18. The only validation you need is your own.

    You're the most important person in your life. It's your responsibility to make yourself happy, give yourself everything that you deserve, and make your dreams come true. Everything else is secondary.


​What a crazy quick year it's been, I'm already planning for 2019! 2018 was truly one of the best years of my entire life, and the people I've met along the way this year have been more inspiring than ever.


I can't wait to learn more next year. 2019 is going to be kick ass.